Seth Godin:未来属于引领并解决有趣的问题的人

Wed, 02 Apr 2014 14:57:42 GMT

And I think about the idea that creating an idea, spreading an idea has a lot behind it. And I want to argue that we are living through and are right at the key moment of a change in the way ideas are createdand spread and implemented*.

We started with the factory idea: that you could change the whole world if you had an efficient factory that could churn out change. We then went to the TV idea, that said if you had a big enough mouthpiece, if you could get on TV enough times, if you could buy enough ads, you could win. And now we’re in this new model of leadership, where the way we make changeis not by using money or power to lever a system, but by leading*.

That what we do for a living now, all of us, I think, is find something worth changing, and then assemble tribes that assemble tribes that spread the idea and spread the idea. And it becomes something far bigger than ourselves, it becomes a movement.

You don’t need everyone. What Kevin Kelley has taught us is you just need, I don’t know, a thousand true fans — a thousand people who care enough that they will get you the next round and the next round and the next round. And that means that the idea you create, the product you create, the movement you create isn’t for everyone, it’s not a mass thing. That’s not what this is about. What it’s about instead is finding the true believers.

What all these people have in common is that they are heretics. That heretics look at the status quo and say, “This will not stand. I can’t abide this status quo. I am willing to stand up and be counted and move things forward. I see what the status quo is; I don’t like it.”

So three questions I’d offer you. The first one is, who exactly are you upsetting? Because if you’re not upsetting anyone, you’re not changing the status quo. The second question is, who are you connecting? Because for a lot of people, that’s what they’re in it for: the connections that are being made, one to the other. And the third one is, who are you leading? Because focusing on that part of it — not the mechanics of what you’re building, but the who, and the leading part — is where change comes.

And tribe leaders can do that. It’s fascinating, because all tribe leaders have charisma, but you don’t need charisma to become a leader. Being a leader gives you charisma.If you look and study the leaders who have succeeded, that’s where charisma comes from — from the leading.

What I want you to do, it only takes 24 hours, is: create a movement. Something that matters. Start. Do it. We need it.